Google Ads API usage (Offline Conversions)

Arqam uses the Google Ads API to upload offline conversions for app campaigns. This improves attribution and bidding by sending verified conversions tied to click identifiers (e.g., gclid, gbraid, wbraid).

What we upload

• Conversion events (e.g., subscription purchase, key engagement milestones).
• Timestamp (UTC), value and currency (when applicable).
• Click identifiers (gclid/gbraid/wbraid). One is required.

What we do not upload

• No contact names, phone numbers, or end-user PII as conversion metadata.
• No secrets are embedded in the mobile app.

Security and access

• Developer token + OAuth credentials are stored server-side only.
• Uploads are performed by an internal worker with validate-only mode before live uploads.
• Internal-only access (not exposed to the public).

Contact

Email: [email protected]

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